the Financial Focus
presents
"The
Bernie Book"
For People Who Hate Forms

Introducing
Bernie |
What is the single most critical aspect of a good financial relationship? Personal trust. Further, this is true for all financial relationships, whether these relationships be between you and your accountant, you and your spouse, you and your bank, etc. What builds personal trust? One thing. Knowing where the money goes. Unfortunately, knowing where the money goes, all to often, involves something most people hate to do. It involves filling out forms. Do most people hate filling out forms? Absolutely. In fact, we've even met accountants who hate filling out forms. Or at least they hate having to get other people to fill out forms. Enter Bernie. Bernie is an average "Joe." Or rather, he's an average "Bernie." He has a wife. He has two kids. He pays a mortgage. And he worries about money. Most of all, though, Bernie struggles with all the forms in his life. Which means, he also struggles with knowing where his money goes. Sound like anyone you know? Would you like to know a better way? |
About the Bernie Book |
The Bernie Book is the result of three years of research and development. Our goal? To find an enjoyable way for people to build better financial relationships, beginning with knowing where their money goes. Have we succeeded? We think so. As for what you'll find inside, we've basically organized the book into a number of sections, each one part of a person’s financial life. Unlike other financial instruments though, along with our requests for your numbers, we tell stories, we use humor, and we do not ask you to do any math. None at all. What do we hope? We hope you'll come to love Bernie and his family
as much as we do. And get a few laughs in the process. Most of all,
though, we hope you will come to enjoy this book as much as we have
enjoyed creating it, and that by using it, you, too, can learn to love
managing your financial life. |
A
Word to the Financial Professionals |
During the past three years, we have interviewed hundreds
of financial professionals. Again and again, we've asked
them to tell us the most difficult part of working with their
clients. Their answer? Gathering the numbers they need from
their clients. In fact, most financial professionals find
this part of their jobs so stressful that at times, they
wish someone could do it for them.
Using a Bernie Book can help. More important, though, because almost all people can see sides of themselves in Bernie, financial professionals can use this book to develop warm, trusting financial relationships between themselves and their clients. |
and for those interested in learning more about Bernie,
here's a link to the new Bernie Book site,
TheFinancialFocus.com
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